Description

This study is an attempt to highlight the current state of blood banking in the country with a focus on the operations of Prathama Blood Centre. A constructive survey of the public about their opinion and perceptions about blood donations & Prathama has also been carried out. Although the blood bank is supposed to work on societal lines it has to professionally manage its activities and operations to maintain quality service and its reputation as one of India's leading modern blood bank. This work shall be highly useful to policy makers and managers associated with the blood banking sector and also those who are pursuing research in the area of societal marketing and blood banking.
  • ISBN13: 9783659200298
  • Publisher: LAP Lambert Academic Publishing
  • Pubilcation Year: 2012
  • Format: Paperback
  • Pages: 00068
Specifications
FormatPaperback
Publication DateAugust 1, 2012
Primary CategoryBusiness & Economics/Management - General
Publisher ImprintLAP Lambert Academic Publishing

A Study of Modern Blood Banking in India

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