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Description

Art Direction examines the key techniques, approaches and 'secrets' involved in the development of creative advertising concepts. Mahon provides tips on how to use surprise, simplicity, provocation and visual drama to communicate the advertising message.

The book examines the process of visualizing and exploring different ideas, and discusses the use of moving image, photography, illustration and typography to realize these ideas. It also explores the use of different advertising media, from traditional formats to new and alternative channels of communication.

  • ISBN13: 9782940411214
  • Publisher: AVA Publishing
  • Pubilcation Year: 2010
  • Format: Paperback
  • Pages: 00183
Specifications
FormatPaperback
SeriesBasics Advertising
Series Volume Number02
Publication DateJuly 21, 2010

Basics Advertising 02: Art Direction
 by 

Nik Mahon

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