BioGroom Super White Coat Brightener Shampoo for dogs and cats, is a tearless, nonirritating, high quality shampoo specifically developed for white and light colored coats. Special whiteners and pearlescent brighteners add brilliance and sparkle to the coat. Unconditionally guaranteed to leave the coat clean, smooth and easy to manage. The protein in this mild coconut oil base formula gives life and body to the coat and helps prevent dryness. Rich and foamy, it has a neutral pH, is nonbleaching and controls matting, tangling and flyaway hair. Rinses out quickly, leaving the coat with a fresh, clean smell. Contains: Cleaners derived from Coconut Oil a biodegradable and renewable source, Hydrolyzed protein, Elegant Floral Fragrance. Directions: Wet the coat with warm water. Apply shampoo and work well through the coat. Rinse. For best results shampoo and rinse again, then dry and groom as usual. Super White may be diluted with 4 parts of water.