Beverage Barrels are the easy and "cool" way to carry drinks. Wow your friends at your next outdoor get together. The Bev Barrel allows you to take up to seven of your favorite beverages safely, not like flimsy cardboard holder's to whatever activity you are headed too. Perfect for when you need to keep your beverages cool but do not want to be hauling that cooler full of ice. With Bev barrel you can simply put a water bottle in the freezer, take it out, and stick it in the first holder of your Bev Barrel, and Viola, it will keep all your drinks cool for over an hour, even in really hot weather. And Bev Barrel comes with its own removable drink holder built right in.