Event Planning is an exciting option for individuals looking for a new and different career. There is an increasing demand for trained Event Managers, to work in a wide variety of organizations, and as freelance entrepreneurs. Their task is to take on the responsibility for planning and organizing events. Yes it is hard work, but it can also be quite enjoyable, especially when you see the results of your efforts, cumulating in the successful staging of an event. Event Planning is a good option for an entrepreneur looking to earn extra money. The opportunities are there, for an Event Manager to undertake varying assignments, exposing themselves to different types of events that require a wide variety of skills. This text attempts to help readers to develop an understanding of how events should be researched, developed, planned and managed leading up to the day of the event. It also examines the process of evaluation that takes place after the event has occurred. Its aim is to help the reader build their practical skills in Event Management. Key areas that are addressed in this text include: Initial selection of an Event Feasibility Study and Business Planning for an event The key processes that are involved in the planning and staging of an event Promotional management for an event, and the production of promotional materials Methods of evaluation for an event After reading this text, readers should have a greater understanding of what is takes to successful plan and manage an event and this should encourage them to put what they have learned into practice.