Mobile and ubiquitous learning has been linked to new information and communication technologies embedded in everyday life objects. A variety of invisible embedded tools have been developed and are connected to the Internet. The boundaries between learning, gaming, simulating or role-playing are not clearly defined. In this context a visit to a museum or to another place of interest (e.g. Archaeological parks, historical towns, urban trekking etc.) using a smartphone, or a tablet, may offer a unique educational experience as will be described in the didactic experiments of EMMAP (Emotional Mapping of Museum Augmented Places) at the Archaeological Museum "Giuseppe Moretti" of San Severino Marche (Italy) and in other places of interest. EMMAP is a format aimed to develop innovative pedagogies, using handheld technology combined with QR codes, broadcasting and augmented reality (AR). These tools are useful in creating a ubiquitous learning environment and involving participants emotionally in a real landscape. In an authentic context, emotions play a relevant role in engaging students in a rich learning experience.