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Description

In 1956, the Free Press published a report of Columbia's Bureau of Applied Social Research - co-authored by Merton, Marjorie Fiske and Patricia I.Kendall - which outlined a set of techniques aimed at eliciting the specific responses of individuals and groups to particular events and situations. The book may be regarded as seminal within sociology, spawning a whole field of qualitative opinion research that has continued to evolve through half a century of inquiry.
  • ISBN13: 9780029209868
  • Publisher: Free Press
  • Pubilcation Year: 1990
  • Format: Paperback
  • Pages: 00200
Specifications
FormatPaperback
Publication DateMay 1, 1990
Pages200
Primary CategoryBusiness & Economics/Marketing - Research

The Focused Interview

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