Rollover to Zoom 


In 1956, the Free Press published a report of Columbia's Bureau of Applied Social Research - co-authored by Merton, Marjorie Fiske and Patricia I.Kendall - which outlined a set of techniques aimed at eliciting the specific responses of individuals and groups to particular events and situations. The book may be regarded as seminal within sociology, spawning a whole field of qualitative opinion research that has continued to evolve through half a century of inquiry.
  • ISBN13: 9780029209868
  • Publisher: Free Press
  • Pubilcation Year: 1990
  • Format: Paperback
  • Pages: 00200
Publication DateMay 1, 1990
Primary CategoryBusiness & Economics/Marketing - Research

The Focused Interview

Write a Review
This item is unavailable right now.Telling you that an item is out of stock is basically the last thing we wanted to do. We're sorry.Sad Face