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Description

This third annual volume of the International Place Branding Yearbook looks at the case for applying brand and marketing strategies to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets. It focuses on sustainability and smart growth.
  • ISBN13: 9780230279520
  • Publisher: Palgrave MacMillan
  • Pubilcation Year: 2012
  • Format: Hardcover
  • Pages: 00266
Specifications
FormatPaperback
Publication DateNovember 20, 2012
Pages266
Primary CategoryBusiness & Economics/Marketing - General

International Place Branding Yearbook: Managing Smart Growth & Sustainability
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