Description

Market Mediations offers a fresh way to look at consumption practices, design and branding issues through analysis based on the French and European intellectual tradition. To account for this vast system of objects and brands, the book draws on the generative trajectory of meaning stemming from the structural semiotics of Greimas obedience.
  • ISBN13: 9781137509963
  • Publisher: Palgrave MacMillan
  • Pubilcation Year: 2015
  • Format: Hardcover
  • Pages: 00250
Specifications
FormatHardcover
Publication DateMay 11, 2015
Pages250
Primary CategoryBusiness & Economics/Consumer Behavior - General

Market Mediations: Semiotic Investigations on Consumers, Objects and Brands

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