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Description

Marketing Management: The Big Picture organizes traditional Marketing Management theory and practice in a conceptually appealing way. The use of well-known examples and consumer commercials throughout the content ensures students will commit to memory and innovative method for structuring and solving marketing problems. The framework constitutes a disciplined approach to connecting marking variables to each other, inextricably linking marketing strategy concepts with their executional implications.

  • ISBN13: 9781118014554
  • Publisher: Wiley
  • Pubilcation Year: 2014
  • Format: Paperback
  • Pages: 00432
Specifications
FormatPaperback
Publication DateJanuary 7, 2014
Primary CategoryBusiness & Economics/Marketing - General
Publisher ImprintWiley

Marketing Management: The Big Picture

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