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The Don't Tread on Me flag is one of the most well-known and recognizable flags in U.S. history. Known as the Gadsden flag, the snake and motto both have special meaning
The motto of "Don't Tread on Me" fit well with the imagery of the snake. The motto clearly indicated that the colonists were ready to defend their rights and freedoms.
Given our current political climate, the snake and motto have recently made a strong comeback as Americans feel their rights and freedoms have been neglected.