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Description

Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.
  • ISBN13: 9780844231013
  • Publisher: McGraw-Hill Education
  • Pubilcation Year: 1966
  • Format: Paperback
  • Pages: 00336
Specifications
FormatPaperback
SeriesAdvertising Age Classics Library
Publication DateFebruary 1, 1966
Pages336

My Life in Advertising and Scientific Advertising

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