Pro-Sense brand offers a variety of proactive, sensible solutions for all of your pet???s healthcare and wellness needs. Pro-Sense knows that pet parenting can be tough so they have improved ingredients and overall benefits to make it easier than ever to care for them. Pro-Sense Odor Eliminating 3-in-1 Shampoo Lavender. Pro-Sense shampoos are scientifically formulated with our exclusive Odor Eliminating Complex to provide the ultimate in pet grooming care. Unique compounds deeply penetrate the coat to cleanse and destroy odor causing molecules on contact, eliminating pet body odors. Pro-Sense formulas also contain conditioning nutrients to help moisturize and add shine, leaving your pet's coat healthy and shiny. Directions: Wet pet completely and apply liberal amount of shampoo to wet coat and work into lather. Gently massage from head to tail while avoiding the eyes. Rinse completely and repeat as necessary. Note: Matted and tangled areas may require special attention. Brush coat to remove tangles and towel dry thoroughly.