NOTE: THERE IS A NEW, SECOND EDITION OF THIS BOOK. It's intimidating for clients to buy coaching services, and it's difficult for coaches to explain what coaching is and how they are different from other coaches. This Coaching Kit gives coaches an easy and complete methodology and ready-to-use tools to offer potential clients a taste of their coaching. Specifically, this Kit helps coaches market, sell, and deliver their services by providing a sales script, attractive pricing guidelines, sample marketing collateral, and a structured start-up coaching program. In the coaching industry, several certifying organizations require the recording of client sessions for credentialing. This Coaching Kit includes suggestions about the process for recording client sessions, the associated confidentiality forms, and a self assessment form for the coach's personal use. Finally, several important coaching documents are included, such as a client information form, coaching agreement, and coaching prep sheet.