Structurally modern with a strategy of discretion, Starck Eyewear combines beauty and elegance with modern intelligence. The frames in this collection, all designed by Philippe Starck, provide the pleasure of wearing glasses that are stylish, provocative, and timeless. Starck Eyes also challenges the widespread tendency that people have of hiding behind their eyewear. When wearing a pair of Starcks no one feels indifferent. Customers enjoy the luxurious sculpted eyewear because Starcks reveal the wearers individual personality, fulfilling the companys motto to simply "Be Yourself & The Best That You Can Be."