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In this second edition, Stephen Morse focuses on the skills and techniques the product manager needs to be effective. It offers a practical approach to the product management system, covering all aspects of the tasks. The detailed examples and checklists will assist all product managers whether they are new to marketing or adapting their role as product managers.
  • ISBN13: 9780749427023
  • Publisher: Kogan Page
  • Pubilcation Year: 1998
  • Format: Paperback
  • Pages: 00150
Publication DateJuly 28, 1998
Primary CategoryBusiness & Economics/Marketing - General

Successful Product Management

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