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This book argues persuasively that a behavioral perspective offers the best foundation for strategic management scholarship.
  • This book presents a focused approach to strategic management theory.
  • Outlines the basics of a behavioral approach to strategic management.
  • Examines assumptions of rationality and equilibrium and the problems they create.
  • Considers how a behavioral approach relates to a number of conventional approaches.
  • ISBN13: 9781405124706
  • Publisher: Wiley
  • Pubilcation Year: 2004
  • Format: Paperback
  • Pages: 00160
SeriesTheories of Strategic Management
Series Volume Number2
Publication DateDecember 17, 2004

The Behavioral Foundations of Strategic Management

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