There are two winners in every presidential election campaign: The inevitable winner when it begins and the inevitable victor after it ends. Popkin draws on a lifetime of presidential campaign experience and academic research and analyzes what it takes to win the next campaign.
  • Genre: Political Science & Government
  • Pages: 360
  • Author: Samuel L. Popkin
  • ISBN: 0199922071
  • Publisher: Oxford University Press

The Candidate


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