In "The Profit-Boosting Principles" author Mike Massie follows up his previous book "Small Dojo Big Profits" with essential martial arts business advice that every martial art school owner needs to know. In it, he reveals how any struggling martial arts school owner can increase their profits by 80% or more, without increasing their overhead. Based on solid, time-tested business information that the most successful martial arts school owners have known for years, Mr. Massie reveals exactly what instructors need to do to stop struggling and start thriving, even in a down economy. If you're an honest martial arts school owner who wants to know how to boost your profits while keeping your integrity intact, read this book. Once you do, you'll finally understand how to turn your struggling school into a thriving and profitable dojo, the Small Dojo Big Profits way.