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Although many firms label themselves "global," very few handle worldwide sales and operations. This book demonstrates that most multinationals are in fact strongly regional and that only a tiny percentage of the world's top 500 companies sells and/or delivers globally. Alan Rugman exposes the facts behind the popular myths of doing business globally, explores a variety of regional models and offers an authoritative agenda for future business strategy.
  • ISBN13: 9780521842655
  • Publisher: Cambridge University Press
  • Pubilcation Year: 2005
  • Format: Hardcover
  • Pages: 00276
Publication DateJanuary 3, 2005
Primary CategoryBusiness & Economics/International - General
Publisher ImprintCambridge University Press
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