We love babies. And we understand babies' delicate eyes need special care. That's why we made our No More Tears Johnson's Baby Shampoo as gentle to the eyes as pure water. Clinically proven mild, it cleanses gently and rinses easily, leaving hair beautifully soft and shiny and baby smelling baby fresh. Now with hypoallergenic fragrance, it's also 100% soap-free, dermatologist-tested, and hypoallergenic. Mom's Trust Johnson's Baby Always Mild & Gentle.