Celebrate Women’s History
This month, we’re highlighting the founders of some of our favorite women-owned brands, including Uma Oils, Antonym Cosmetics, and Frieda's.
Shrankhla Holecek, founder of Uma Oils
Shrankhla is a long-time Ayurvedic expert who educates audiences on the most pressing modern day challenges in today’s cluttered beauty space. After moving to Los Angeles and spending several years in management consulting, she witnessed the toll a high-pressure job took on her appearance and well-being — and that’s why she went back to basics to create UMA, a line of natural skin care and wellness products.
Valerie Giraud, founder of Antonym Cosmetics
Valerie believes skin deserves clean ingredients that don't come at the expense of the looks you love, and that’s why she founded Antonym Cosmetics in 2010. As a professional makeup artist, her passion and creativity have inspired a makeup collection that’s skin-friendly, yet highly pigmented and luxurious. Today, Antonym is an organic makeup brand with a continually growing presence both in the US, and around the world.
Dr. Frieda Rapoport Caplan & daughters, founders of Frieda’s
Dr. Frieda and her daughters founded Frieda's Specialty Produce because they believe that fresh fruits and vegetables are the key to nourishing both the body and soul. They’re committed to delivering the highest quality produce with the lowest environmental impact, and believe in fair business practices, personal accountability, customer service excellence, and building trust.
Lara Merriken, founder of LÄRABAR
On a hike into the Rockies in May of 2000, Lara came up with a mountain of an idea: combine healthy ingredients like fruits and nuts to create something that’s truly tasty and convenient. In that instant, Lara founded LÄRABAR. From the first 500 bars rolled by hand in her kitchen to the millions of bars made every year, each and every LÄRABAR is made from just 2–9 real, simple ingredients for everyone to enjoy.